Tapping into this vast audience as efficiently as possible requires you to use all tools available to your business. In fact, there are only 25 countries in the world where WhatsApp is not a market leader. To give you an idea of how big WhatsApp is, by the end of 2021, the social platform reached over 2 billion users worldwide – beating its sibling, Facebook Messenger (1.3 billion), and China’s favourite messaging app, WeChat (1.1 billion). Yet businesses today are either unaware that WhatsApp Business exists or are not using its free features to the fullest potential. WhatsApp also cannot read the content of the message, the report said.With a 12.7% annual growth average over the past five years, WhatsApp is one of the most popular mobile social apps worldwide. This will allow customers to send their feedback to a business instantly, but through an anonymous system, just so businesses cannot see who rated them. The latest revelations - made by at least two Facebook whistleblowers about how the company failed to curb misinformation, and how it pursued teenagers and kids despite knowing that its social media platforms are impacting them negatively - have only exacerbated the troubles.Īccording to WABetaInfo, the beta update also brings the ability to rate messages received from business accounts. Although the chat app has put implementing the new privacy policy as mandatory for users in India, privacy advocates are still wary. However promotional that strategy may have been, it backfired for Facebook, which has had to deal with a myriad of controversies, including WhatsApps updated terms and conditions and privacy policy. The change comes about a year after WhatsApp started using Facebooks name in the app to remind users that it is Facebook that owns the app.
Im proud to announce our company is now Meta, said Mark Zuckerberg, who is the CEO of Meta now. To reflect who we are and what we hope to build. As part of this, its time for us to adopt a new company brand to encompass everything that we do.
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